Passion Projects

Knock Knock, New York: Unlocking Connections Through Forgotten Traditions

100 Days Project | Personal

My attempt to try and connect with my NYC neighbors by using a tactic no longer used by modern society, borrowing.

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Moodmasks:
Unmasking Emotions

Jones Knowles Ritchie
Concept, Art Direction

Face masks can be a barrier to communication for kids going back to school. Hence, I designed a pack of masks that allows kids to choose a mask based on how they're feeling giving them back their autonomy towards their own emotions

My idea was loved and picked up by JKR's UK team.

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36 Days of type:
A Gujarati-Inspired Exploration Through Type

Personal Project

The 36 Days of Type challenge is a great opportunity for creatives to express their interpretation of the letters and numbers of the Latin alphabet. I decided to explore and celebrate different motifs, shapes, colors, and patterns inspired by the state of Gujarat, India where my ancestors are from.

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