Branding↘
Google I/O22:
A World Fair for the Future
(Via Magnit)
Brand Identity, Film, Visual Storytelling, Keynote design, Broadcast assets and Motion
Google I/O 2022 is one of the largest annual developer conferences held by Google. I worked with the Events & Experiences team as a core creative to lead and design the entire event.
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Rebranding BL Seltzer:
A Familiar Fizz for a New Generation
Jones Knowles Ritchie
Brand Identity, Packaging, Art Direction, & Motion
AB InBev launched Bud Light seltzer in 2020 to compete with 'White Claw.' The branding combined Bud Light's familiar elements with typical hard seltzer design, featuring white cans with the AB crest in ghost-like grey and dark blue logotype. I led the branding of the entire project.
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Blank Space:
Embracing Creative Freedom
Dropbox
Brand Identity, Film, Visual Storytelling, Keynote design, Broadcast assets, and Motion
"Blank Space" by Dropbox aimed to empower it's designers by creating an event that encouraged them to overcome creative fear and embrace exploration. As Creative Director and Designer, I led the branding and overall look and feel, using a fluid logo, soft colors, and reflective materials to create a sense of boundless possibility.
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Rebranding Burger King: Reimagining the King for a New Era
Jones Knowles Ritchie
Brand Identity Design
Burger King, the second-largest fast-food chain in the world, is on a mission to transform its business and achieve the highest standards for food quality, sustainability, and restaurant experiences.
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Craft Class’23:
Bridging the Gap between remote creatives at Dropbox
(Via Magnit)
Brand Identity, Film, Visual Storytelling, Keynote design, Broadcast assets, and Motion
Dropbox organized a first-of-its-kind design event called "Craft Class 2023" to facilitate easier connections and improve design conversations among its remote creative teams to learn, connect, and build relationships.
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Search On 22:
Search Beyond the Box
(Via Magnit)
Brand Identity, Film, Visual Storytelling, Keynote design, Broadcast assets and Motion
The Search On 22 event is a significant event for Google, as it shows the company's commitment to making search more helpful and relevant for users. I worked with the Events & Experiences team as a core creative to lead and design the entire event.
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Fenty Beauty X PopSugar:
An Interactive Beauty Tour
Vox Media
Art Direction, Web design, Photoshoot
PopSugar wanted to create a custom-written article featuring a beauty editor's bathroom cabinet. The article would highlight the editor's favorite products, including Fenty Beauty using original photography and interactive design work to engage readers.
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Mike's Hard Seltzer Rebrand: From Lemonade to Seltzer
Jones Knowles Ritchie
Packaging Design
Mike's Hard Seltzer is a brand of hard seltzer that was launched in 2015. The brand's simple and eye-catching packaging design has helped to popularize the hard seltzer category.
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New England Revolution
Jones Knowles Ritchie
Brand Identity Design
The Revolution needed a rebranding to revitalize the club and attract new fans. The old logo and identity were outdated and no longer reflected the club's values. The new logo is more modern and stylish, and it better represents the club's defiant and patriotic spirit.