Motion↘
Rebranding Jet-Puffed:
Pantry Staple to Playful Icon
Jones Knowles Ritchie
Visual Storytelling, Animation
Jet-Puffed Marshmallows rebranded to become a more emotionally connected and iconic brand. The new branding uses expressive and emotive illustrations to create a sweet, shareable experience for consumers.
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Search On 22:
Search Beyond the Box
(Via Magnit)
Brand Identity, Film, Visual Storytelling, Keynote design, Broadcast assets and Motion
The Search On 22 event is a significant event for Google, as it shows the company's commitment to making search more helpful and relevant for users. I worked with the Events & Experiences team as a core creative to lead and design the entire event.
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GreenNYC:
Making Sustainability Fun for New Yorkers
HunterGatherer
Motion Design, Typography, Art Direction
GreenNYC makes sustainability initiatives more relatable, specific, memorable, and even funny for New Yorkers. The goal of these social media posts is to motivate New Yorkers to take actions that are good for the planet.
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Hims & Hers:
Breaking Down Health Issues
Concept, Design , Art Direction, & Motion
Hims & Hers is a healthcare brand that breaks down stigmas around sensitive health issues with humorous and irreverent campaigns. To attract more viewers to their YouTube channel and raise awareness about sensitive health issues, I art directed and designed several 60-second SEO explainer videos without voiceovers.
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Blank Space:
Embracing Creative Freedom
Dropbox
Brand Identity, Film, Visual Storytelling, Keynote design, Broadcast assets, and Motion
"Blank Space" by Dropbox aimed to empower it's designers by creating an event that encouraged them to overcome creative fear and embrace exploration. As Creative Director and Designer, I led the branding and overall look and feel, using a fluid logo, soft colors, and reflective materials to create a sense of boundless possibility.
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Rebranding BL Seltzer:
A Familiar Fizz for a New Generation
Jones Knowles Ritchie
Brand Identity, Packaging, Art Direction, & Motion
AB InBev launched Bud Light seltzer in 2020 to compete with 'White Claw.' The branding combined Bud Light's familiar elements with typical hard seltzer design, featuring white cans with the AB crest in ghost-like grey and dark blue logotype. I led the branding of the entire project.
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Knock Knock, New York: Unlocking Connections Through Forgotten Traditions
100 Days Project | Personal
My attempt to try and connect with my NYC neighbors by using a tactic no longer used by modern society, borrowing.
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