NYC-based, Mumbai-raised Creative Director and Designer who loves to combine wit & logic to create provocative experiences.

Bud Light Seltzer Branding
Burger King Rebranding
Google I/O 22
Search On 22
New England Revolution Rebranding
36 Days of Type Challenge
Knock Knock New York
Jet Puffed Animations
Dropbox Design Summit'23
Blank Space_Dropbox Design Summit'24

Google I/O22:
A World Fair for the Future

Charmie Shah_Google I/O 22 Globe

(Via Magnit)
Brand Identity, Film, Visual Storytelling, Keynote design, Broadcast assets and Motion

Google I/O 2022 is one of the largest annual developer conferences held by Google. I worked with the Events & Experiences team as a core creative to lead and design the entire event.

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Skin Hunger:
Reconnecting Humans through Touch

Cultural Strategy
Research, Trend forecasting, Brand experience

Ever feel like you're surrounded by people but still lonely? We're bombarded with tech, but what about real human touch?

The "Skin Hunger" project explores this disconnect and proposes a unique way for Nokia to reconnect us through a sensory brand experience.

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36 Days of Type:
A Gujarati-Inspired Exploration Through Type

Personal Project

The 36 Days of Type challenge is a great opportunity for creatives to express their interpretation of the letters and numbers of the Latin alphabet. I decided to explore and celebrate different motifs, shapes, colors, and patterns inspired by the state of Gujarat, India where my ancestors are from.

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Blank Space:
Embracing Creative Freedom

Dropbox
Brand Identity, Film, Visual Storytelling, Keynote design, Broadcast assets, and Motion

"Blank Space" by Dropbox aimed to empower it's designers by creating an event that encouraged them to overcome creative fear and embrace exploration. As Creative Director and Designer, I led the branding and overall look and feel, using a fluid logo, soft colors, and reflective materials to create a sense of boundless possibility.

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Speaking↘

  • Design by Women | Feature

    Read Full Article here

  • Wix Playground X Type Thursday

  • How to design your creative careers X The New School

  • Brand Camp NY

    How to use Adobe Express for Small Businesses

  • How I became a designer | Podcast

    Watch the entire podcast here

  • Asking for Help: Your Superpower in the Creative Journey.