Nike Sleep:
Recharge your performance

  • Athletes need proper sleep to recover and perform at their best. Yet, many factors disrupt sleep, hindering performance.

  • Nike, known for innovation in footwear and apparel, can expand into sleep wellness to support athletes 24/7.

  • Introducing Nike Sleep, a new Nike line focused on improving sleep quality and recovery for athletes.

  • Brand Strategist

Introducing Nike Sleep

A new product line that leverages Nike's innovation and foam technology to create a sleep ecosystem for athletes to help them recover better through sleep.

Rest and recovery are truly critical for a better performance and on an average, Athletes* try to achieve at least 8-10 hours of sleep a day.

But in this fast paced world, Our lifestyle faces a significant challenge due to both the physiological and psychological demands.

Why Nike Sleep?

#1 Aligns with Nike's Mission: Nike strives to inspire and innovate for all athletes. Nike Sleep extends this mission by supporting athletes 24/7, including during sleep, which is critical for recovery and performance.

#2 Fulfills an Athlete's Need: As Usain Bolt says, sleep is essential for the body to absorb training. Nike Sleep offers products and services to help athletes get the quality sleep they need.

#3 Leverages Existing Strengths: Nike's cutting-edge technology used in footwear can be adapted to create sleep products that enhance comfort and support.

Who is Nike Sleep For?

  • Primary: Elite Athletes
    Nike has a history of sponsoring elite athletes, and Nike Sleep directly addresses their needs.

  • Secondary: Fitness Enthusiasts
    These "doers and movers" can benefit from Nike Sleep's focus on recovery and performance.

  • Tertiary: Performance-Oriented People
    Anyone who prioritizes performance in their daily lives can benefit from Nike Sleep products and services.

How Nike Sleep Works

We combine Nike's innovative technologies with sleep science to create a holistic sleep ecosystem.

Sleep Ecosystem

By entering the sleep performance industry, Nike Sleep offers athletes a holistic approach to well-being, empowering them to perform at their best, all day and night.

  • Mattresses utilizing Nike's comfort and support technologies.

  • Recovery Sleepwear designed for optimal sleep.

  • Sleep Monitoring Apps tracking sleep quality and offering personalized recommendations.

  • Calming Sleep Oils promoting relaxation before sleep.