Strategy↘
Skin Hunger:
Reconnecting Humans through Touch
Cultural Strategy
Research, Trend forecasting, Brand experience
Ever feel like you're surrounded by people but still lonely? We're bombarded with tech, but what about real human touch?
The "Skin Hunger" project explores this disconnect and proposes a unique way for Nokia to reconnect us through a sensory brand experience.
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Adobe Express:
Shaping the content strategy for India
Content Strategy
Research, Trend forecasting, Product experience and offerings
Adobe Express loved its massive Indian audience, but the exisiting content felt generic. As the lead creative strategist for Express India, I helped unlock the creative potential for millions with culturally-relevant templates, smashing language barriers, and building a user-friendly design powerhouse.
→ Coming Soon!!!
Peloton:
From Bike to Brand
Peloton X Nucleus Group
Brand Audit, Competitive analysis, Audience research, Brand Positioning, Brand Activation
Struggling to be more than a "bike company," Peloton needed a brand refresh. With a new brand positioning, we helped them evolve into a brand that supports ones entire wellness journey, not just a workout.
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Nike Sleep:
Recharge Your Performance
Brand Extention
Research, Competitive Analysis, Brand Extension, Product & Partnerships
Athletes need top-notch gear, but what about their sleep? Nike Sleep is a brand extension concept designed to address this critical gap for athletes. Nike Sleep dives into this untapped territory, leveraging Nike's innovation to create a revolutionary sleep ecosystem for athletes. Imagine mattresses with Nike's signature comfort tech, recovery sleepwear, and personalized sleep apps – all designed to help athletes achieve peak performance.
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Repositioning Puerto Rico: From Burden to Benefit
Research, Brand Repositioning, Activation, Identity Design
Often perceived as a burden, we aim to reposition Puerto Rico as a valuable partner to the U.S. Puerto Rico is a hidden gem brimming with creativity and innovation, a powerhouse of groundbreaking ideas.
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